[Frantz Fuchs]

Prediction: Why the next batch of info/new trailer will be in November.

Firstly, sorry if this has already been posted before.

Okay. Firstly, let's look at the new Max Payne 3 schedule (NOTE: Rockstar recently altered their plans for DLCs. They stated that five planned DLC packs have been consolidated into three larger offerings.)

• Disorganized Crime Pack: August
• Hostage Negotiation Map Pack: September
• Painful Memories Map Pack: October
• Deathmatch Made In Heaven Mode Pack: October

Rockstar has shortened the time frame for Max Payne 3, meaning they want it done and over with as soon as possible. They won't market V and MP3 side by side for obvious reasons; they don't want their DLC sales being affected.

Another reason is that it will be the one year anniversary of the debut trailer on 2nd November, and Rockstar could very well start their viral marketing then.

Discuss.

This post has been edited by Frantz Fuchs on Friday, Aug 10 2012, 04:06

[codyr783]

I hate misleading titles. I mean you could have at least put the word 'Prediction' somewhere in there.

But I do believe we will have info by November. In fact, I'm guessing October.

[Frantz Fuchs]

QUOTE (codyr783 @ Friday, Aug 10 2012, 04:03)

I hate misleading titles. I mean you could have at least put the word 'Prediction' somewhere in there.

Sorry, I tried to but there was no space left.

This post has been edited by Frantz Fuchs on Friday, Aug 10 2012, 04:07

[ShotGunRain]

Max payne 3 DLC has nothing to do with GTA V.

[Kifflom112]

Hate to say it but good prediction. Though, I really don't want to wait until Nov. for info. If no info comes by the end of this month, I'll just move on and one day look up GTA V and find some news.

This post has been edited by Kifflom112 on Friday, Aug 10 2012, 04:14

[Frantz Fuchs]

QUOTE (ShotGunRain @ Friday, Aug 10 2012, 04:07)

Max payne 3 DLC has nothing to do with GTA V.

I think it does. Why would Rockstar, as a business, market two things at the same time? especially as V is huge and no one will even bother reading MP3 news when there is V news. You got to understand; Rockstar is a multi-billion dollar corporation, they don't make games for fun, they make them for money.

[redx165]

QUOTE (Frantz Fuchs @ Friday, Aug 10 2012, 04:02)

Prediction: Why the next batch of info/new trailer will be in November. Firstly, sorry if this has already been posted before. Okay. Firstly, let's look at the new Max Payne 3 schedule (NOTE: Rockstar recently altered their plans for DLCs. They stated that five planned DLC packs have been consolidated into three larger offerings.) Disorganized Crime Pack: August Hostage Negotiation Map Pack: September Painful Memories Map Pack: October Deathmatch Made In Heaven Mode Pack: October Rockstar has shortened the time frame for Max Payne 3, meaning they want it done and over with as soon as possible. They won't market V and MP3 side by side for obvious reasons; they don't want their DLC sales being affected. Another reason is that it will be the one year anniversary of the debut trailer on 2nd November, and Rockstar could very well start their viral marketing then. Discuss.

The only people who are going buy Max Payne 3 are it's fans. They will buy it even if GTA V gets info out. If it's true GTA V is almost done why would you wait longer to release it?? Max Payne 3 was a flop and now it's time to get a game that everyone wants.

[Audiophile]

QUOTE (Frantz Fuchs @ Friday, Aug 10 2012, 04:09)

QUOTE (ShotGunRain @ Friday, Aug 10 2012, 04:07) Max payne 3 DLC has nothing to do with GTA V. I think it does. Why would Rockstar, as a business, market two things at the same time? especially as V is huge and no one will even bother reading MP3 news when there is V news. You got to understand; Rockstar is a multi-billion dollar corporation, they don't make games for fun, they make them for money.

Can I ask a totally innocent question and please don't take this the wrong way. I really don't mean it in an attacking way: Do you know anything about marketing?

[ShotGunRain]

QUOTE (Frantz Fuchs @ Friday, Aug 10 2012, 04:09)

QUOTE (ShotGunRain @ Friday, Aug 10 2012, 04:07) Max payne 3 DLC has nothing to do with GTA V. I think it does. Why would Rockstar, as a business, market two things at the same time? especially as V is huge and no one will even bother reading MP3 news when there is V news. You got to understand; Rockstar is a multi-billion dollar corporation, they don't make games for fun, they make them for money.

They gave us two screenshots and i didn't see Max Payne 3 getting hurt.

[Frantz Fuchs]

QUOTE (Audiophile @ Friday, Aug 10 2012, 04:15)

QUOTE (Frantz Fuchs @ Friday, Aug 10 2012, 04:09) QUOTE (ShotGunRain @ Friday, Aug 10 2012, 04:07) Max payne 3 DLC has nothing to do with GTA V. I think it does. Why would Rockstar, as a business, market two things at the same time? especially as V is huge and no one will even bother reading MP3 news when there is V news. You got to understand; Rockstar is a multi-billion dollar corporation, they don't make games for fun, they make them for money. Can I ask a totally innocent question and please don't take this the wrong way. I really don't mean it in an attacking way: Do you know anything about marketing?

Well I'm not a businessman but if there is something wrong with what I said, please inform me...

[Frantz Fuchs]

QUOTE (ShotGunRain @ Friday, Aug 10 2012, 04:16)

They gave us two screenshots and i didn't see Max Payne 3 getting hurt.

That is just screenshots. I was talking about when they start their viral marketing.

[Audiophile]

Well I am not an expert here but I have been exposed to marketing because my mother is in the business, and I go to a business school. So I'm not an expert and I won't claim to be one. I will just share what I know. A company can market more than one product at once. It all depends on how they do it and what their overall marketing strategy is. MP3 has pretty much been out for almost 3 months. DLC isn't a base game. They can easily market the DLC and move on to market V as their "lead". People who want to know about MP3 won't just stop paying attention to it, because of V info.

I've explained this in detail in several threads now, on why they can market both at once and I don't want to repeat myself and I am sure others don't want me to either. My overall point is that, it is possible. It's just a matter of if it is in R*'s marketing strategy and plan. What we're seeing lately seems to be MP3 dying down and not being marketed as heavily as it was, say a month after release. We're already seeing changes on their site from the not exclusive MP3 background to the fact that we're not hearing about MP3, three times a day. Of course we are still hearing about it tho, because it's their only game so far that's recently been released. All they have aside from that to talk about right now is V...and they haven't started yet. But they do seem to be gearing up if we can believe the Epsilon stuff truly is viral marketing. It's slowly all falling into place.

I am sure R* has a set date mind, because marketing doesn't just work where they decide to one day give us info. They plan this months in advance usually as part of their overall marketing strategy.

Anyways. I am rambling. But basically, they don't have to wait until the MP3 DLC is out to start marketing V. Marketing costs money, and MP3 isn't bringing them the money they hoped for. Zelnick himself said that MP3 was a disappointment. They even consolidated the DLC to get it out faster.

[Ispintechno]

DLC's for R* are designed to generate incremental income streams between game releases, and add value to an existing title by extending the life of the game.
It is not designed to bridge marketing campaigns or create a divider between marketing strategies, so while I see where you are going with your prediction I do not personally agree.

I think GTAV has it's own timetable now and it is based on release when that specific project is done. R* won't be holding onto it or delaying it from Take-Two in order to try and squeeze every last dollar out of Max Payne because in reality GTAV marketing just isn't going to boost or hinder Max Payne sales either way, especially when nobody is even playing GTAV yet. The people who own Max Payne 3 will buy the DLC's or not. GTAV is a different, much larger market that they will exploit as soon as the game is finished. Max Payne DLCs are soley directed at people who already bought Max Payne 3.

GTAV marketing will go full tilt based on the possible release of GTAV and not when MP3 DLCs are available.

In fact since the DLC timetable is cut short, it shows stronger promise that the next game release is coming sooner than later.
Games like RDR had a full year of DLCs.

This post has been edited by Ispintechno on Friday, Aug 10 2012, 04:41

[Magic_Al]

Recent surveys say about half of players of games in general will buy DLC. Max Payne 3 has sold through almost 2 million copies, so we're talking about a market, optimistically, of 1 million, some of whom already bought the Rockstar Pass.

To think Rockstar is going to focus all their marketing on what they know is less than a million people would be a poor return on investment, and an even worse reason to postpone GTA V marketing which will get much better results.

GTA V stuff happens when it's ready, almost as though Max Payne 3 never existed.

[DarrinPA]

QUOTE (codyr783 @ Thursday, Aug 9 2012, 23:03)

I hate misleading titles. I mean you could have at least put the word 'Prediction' somewhere in there.

I can't believe it's about to be the ANNIVERSARY in less than 3 months for the trailer of GTA V. Time flies when you're having none.


Too many people here state their opinions as facts, it get annoying. But at least the OP said he tried, and used logic for his prediction.

[j.hunt]

I stopped reading when i saw the word "prediction"

[Audiophile]

Also, I think that the MP3 delay must have delayed the entire schedule for R* and their marketing?

[rare.steak]

MP3 sales are already saturated. If I were R* I'd concentrate on maximising V sales instead of trying to squeeze out every copy of MP3 DLC which will be a negligible amount at the end of the day, anyway.

In their shoes, I wouldn't let a few MP3 DLC buys hinder my V campaign, which could make a difference between a few million copies if done right or wrong.

[Ispintechno]

QUOTE (Audiophile @ Friday, Aug 10 2012, 04:35)

Well I am not an expert here but I have been exposed to marketing because my mother is in the business, and I go to a business school. So I'm not an expert and I won't claim to be one. I will just share what I know. A company can market more than one product at once. It all depends on how they do it and what their overall marketing strategy is. MP3 has pretty much been out for almost 3 months. DLC isn't a base game. They can easily market the DLC and move on to market V as their "lead". People who want to know about MP3 won't just stop paying attention to it, because of V info.

I have 5 years Marketing experience in the Material Handling Industry, not video games but I can tell you you are indeed right. All major companies shy away from single sku marketing as it's pretty ineffective overall. Covering your bases and grabbing all the customer bases is good marketing. It creates a larger more visible bubble of offering that catches more attention and allows the end user to hone in on specific product. Single sku marketing is hard to capture new market. This is why big manufactures have so much offering and would have trouble making sales with narrow focus. It's an ok start-up move for a company but ultimately if they don't grow and diversify they will be crushed like a bug by other players in the industry.

R* is trying to grow and diversify but cling on to old indy marketing which is really hurting them.
Everyone knows R*'s marketing is pretty weak considering the product offerings they have which is driving everyone crazy. From fans to investors, it's really upsetting.

R* is losing millions and people responsible are/will be getting some ass kicked. But even though they hang onto small independent ways of only single sku marketing and hurting their own dollar potential, marketing is still designed to assist sales and make the sales easier, not delaying sales. To say a marketing campaign for one item would put the brakes on releasing another bigger product is total madness, whether it is product launch or marketing awareness.

This post has been edited by Ispintechno on Friday, Aug 10 2012, 05:01

[Audiophile]

QUOTE (Ispintechno @ Friday, Aug 10 2012, 04:58)

QUOTE (Audiophile @ Friday, Aug 10 2012, 04:35) Well I am not an expert here but I have been exposed to marketing because my mother is in the business, and I go to a business school. So I'm not an expert and I won't claim to be one. I will just share what I know. A company can market more than one product at once. It all depends on how they do it and what their overall marketing strategy is. MP3 has pretty much been out for almost 3 months. DLC isn't a base game. They can easily market the DLC and move on to market V as their "lead". People who want to know about MP3 won't just stop paying attention to it, because of V info. I have 5 years Marketing experience in the Material Handling Industry, not video games but I can tell you you are indeed right. All major companies shy away from single sku marketing as it's pretty ineffective overall. Covering your bases and grabbing all the customer bases is good marketing. It creates a larger more visible bubble of offering that catches more attention and allows the end user to hone in on specific product. Single sku marketing is hard to capture new market. This is why big manufactures have so much offering and would have trouble making sales with narrow focus. It's an ok start-up move for a company but ultimately if they don't grow and diversify they will be crushed like a bug by other players in the industry. R* is trying to grow and diversify but cling on to old indy marketing which is really hurting them. Everyone knows R*'s marketing is pretty weak considering the product offerings they have which is driving everyone crazy. From fans to investors, it's really upsetting. R* is losing millions and people responsible are/will be getting some ass kicked. But even though they hang onto small independent ways of only single sku marketing and hurting their own dollar potential, marketing is still designed to assist sales and make the sales easier, not delaying sales. To say a marketing campaign for one item would put the brakes on releasing another bigger product is total madness, whether it is product launch or marketing awareness.

Thanks! Glad to know I got it right. I'm not in the business, but I have an interest in it.

I've been trying to explain all this the past few weeks, and I think I've for the most part failed.