[andyrob89]

Any feedback welcome from those that have read it/bits of it

[Punkd]

i pm'ed u

[Dystopia]

QUOTE (andyrob89 @ Sunday, Sep 2 2012, 17:34)

Any feedback welcome from those that have read it/bits of it

Hey mate. Good dissertation topic!

Try arranging a phone or real interview with marketing spokespersons from Rockstar. It seem's like you're from Scotland, I think they'll support you in any way they can. And would probably want to speak to you about certain things anyway, when it comes to details that probably shouldn't be included.

Contact the head of marketing that left recently too, you could get an interesting interview from him for sure.

Please don't let it turn into a GTA V porn fest. Keep it business man, looking forward to reading it when you're done!

[gtatheory]

ask what you want...

[˸øåíüêà]

When I did my dissertation, I put Michael Toreno in the "Thanks to" section. You should have done the same.

This post has been edited by ˸øåíüêà on Sunday, Sep 2 2012, 20:15

[LolBurn]

PM me please, would love to check it out

[Hvitdverg]

QUOTE (andyrob89 @ Sunday, Jun 24 2012, 16:21)

Hello all, I'm a student at the University of Edinburgh Business School. My course is in marketing and I've decided to write my dissertation on the marketing practices of Rockstar and the anticipation surrounding the launch of GTA V. I just wanted to introduce myself and let you guys know about my project. I am a huge fan of the GTA series, hence my choice of dissertation topic and I would love to interview some of you in the near future if any of you would be interested. Andy

I would love to be interview'ed myself.

I am a student at BI norwegian business school, and I'm also studying marketing!

Good luck with your project, I hope you do well.

[andyrob89]

Hey guys,

I haven't posted in a while as I've been working a lot since I finished my dissertation. I just got my grade back a few days ago and I received a distinction That means I'll be getting my Masters and graduating at the end of next month.

I couldn't have done this without the advice, support and input of lots of people on here and I wanted to thank everyone that took part in whatever way.

If you'd like to have a read of my paper then please PM me.

Thanks again,

Andy

[Columbo]

Congratulations! Good luck in the future.

[Carl CJ Johnsons Brother Brian]

Congratulations and good luck in the future, man.

[theomenofficial]

Congratulations!

[DS 17]

Good job. Congratulations!
Next step: Now you should apply at R* and leak some information for us.

[LotusRIP]

Do we get royalties?


Congrats on your Masters! Good luck with the future, you've already accomplished a lot it seems.

[bellboy]

Would love to read it mate.

Cheers

[rampage08]

congrats man, and good luck in the future !

[Dragonjack]

Sup Andy and welcome to GTAForums. I would like to congratulated to you being graduating at the end of next month and I wish you luck in your future aswell.


Kind regrads.

[andyrob89]

Cheers guys,

As far as royalties go I didn't make a penny from it so I'm sorry I can't spread the wealth!

I'm happy to help anyone in the future if they were thinking about doing a similar project however.

Andy

[Jimbatron]

Some thoughts - may well have occured to your already.

I'm not an expert on the computer games industry, but it strikes me that R* rely a lot on Viral Marketing compared to other titles. Sure, they will do a TV close to the release date. However, they'll do a lot from their own site, YouTube, Twitter, Facebook, and benefit from hype on sites such as this. It is important because they don't have to pay so much for it. In the industry, the poncy phrases they use for it are Earned media (people talking about it), Owned meida (stuff on their website), versus bought (e.g. a TV spot or a billboard). GTA I think probably has a higher proportion of Earned than almost anything. Look at the hype and madness on here - and we don't even know the release date!

One thing would be interesting to see is how visits to this site increase on certain events. For example, I bet visits here and topics shot through the roof when the first trailer was released.

EDIT - Sorry didnt scroll down! Didnt see this first time round!

This post has been edited by Jimbatron on Sunday, Oct 21 2012, 13:23

[andyrob89]

That's definitely something that came up dude, as you would expect. I was more interested in the behaviour of fans but there is definitely scope for a more quantitative study that looks at the effects of the release of information on site traffic/google searches etc. If you have a look at google trends (I think) you can see the peaks in search traffic on the release of different things (trailer, screenshots, Q&A etc.)


This post has been edited by andyrob89 on Sunday, Oct 21 2012, 14:01

[Captain VXR]

Congratulations man!