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 R* Marketing approach of V

 Is this a new approach?
 
showtime416  
Posted: Tuesday, Jun 12 2012, 16:48
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I've noticed lately we've hit a serious drought in our lack of info, I'm not sure how many months but I'm sure somebody will end up saying it in this topic anyway. So I wanted to ask you guys do you think R* has taken a new marketing approach when it comes to the GTA series?

First off GTA is a world renown franchise, just the announcement, or release date would be enough marketing for R* and they'd still push millions of units, due to word of mouth and the release date info. Maybe this is the approach R* has taken? With IV I felt as if they gave us too MUCH information and gave us too much in terms of the story, and the city, and what to expect.

Some may argue that R* marketed games like MP3, RDR, and LA Noire heavily, so they will approach V in the same way, but as I stated above GTA is a world renown franchise, whereas those other titles are quite new to the casual gamer and thus would lead them to market them heavy.

What do you guys think? Has R* taken a new approach to marketing V? Or can we expect some sort of flood of info coming soon?

(PS if you say "inb4thelock" it is safe to assume your still a virgin with no life who just sits at home all day and waits to write that on EVERY topic on this website.)
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xzxxsicko  
Posted: Tuesday, Jun 12 2012, 16:54
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dunno if new marketing sheme they got going there i rather think they showed us something they are working now in " full development " and when R* gona be realy realy close to finishing GTA V they talk moore tounge.gif
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Ferocious Banger  
Posted: Tuesday, Jun 12 2012, 16:54
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The marketing hasn't even started yet!
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r0eladn  
Posted: Tuesday, Jun 12 2012, 16:56
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This has been done a lot of times. (not that i care, everytime a thread is done double, there is always new opinions and comments, so.)

What has been said before is that R* can do this where other game designers cant. A new GTA will sell, with or without marketing campaign.

And it has been 7 months and a few days.

What is going to happen? There will be a few more trailers, probably screenshots and maybe some info, offcourse a release date. And this new info can come in a period of 6 months or less but could just as well come within a period of 3 months.
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Ispintechno  
Posted: Tuesday, Jun 12 2012, 16:56
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Nah, it's classic R*. It's just painful for us because we look for info everyday.

They take themselves too seriously and are unnecessarily secretive with their games unless it's for sale this minute.
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Punkd  
Posted: Tuesday, Jun 12 2012, 17:04
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we will get new info then, when we dont expect it...it could be tomorrow or it could be in some Months/Years..
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Rpg_  
Posted: Tuesday, Jun 12 2012, 17:06
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It's their biggest game ever, they said it themselves so of course they will take a new marketing approach with it and treat it like royalty and be super secretive with it.
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Beez  
Posted: Tuesday, Jun 12 2012, 17:48
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QUOTE (Ferocious Banger @ Tuesday, Jun 12 2012, 16:54)
The marketing hasn't even started yet!

^^This.
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Dominik1411  
Posted: Tuesday, Jun 12 2012, 18:07
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I think they will start with the marketing in october or november, like they did with their last 3 games (RDR, LA NOIRE, Max Payne 3) and the release date will be May. Theyy did it with their latest games and I think they´ll do the same strategie with GTA V. They needed 6-8 month for the marketing so far.

So, in october we will get new infos I think. Release of the game itself in october wont happen, cause they didnt start with the marketing yet and even if they would do it tomorrow, they would only have like 4 months...
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Zee  
Posted: Tuesday, Jun 12 2012, 18:12
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Do you really think this long of a delay for a new GTA game was intentional? Does Max Oayne 3 really need another half year of promotion after its already been released?
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blowtorchrepair  
Posted: Tuesday, Jun 12 2012, 18:23
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well, whenever the marketing actually does start we certainly don't need 6 months of it. with internet and all social media the game could be announced to go on sale next week and it would still sell like hotcakes. and with a 6-month marketing campaign, we would not be seeing the game this year if nothing is announced by the end of this month.

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Adriaan  
Posted: Tuesday, Jun 12 2012, 18:25
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QUOTE (Ferocious Banger @ Tuesday, Jun 12 2012, 18:54)
The marketing hasn't even started yet!

I have a bridge to sell you... http://www.youtube.com/watch?v=QkkoHAzjnUs



@Zee
It's the start of summer, and I'm factoring in the fact that people are taking off from work now.
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saintsrow  
Posted: Tuesday, Jun 12 2012, 18:30
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QUOTE (blowtorchrepair @ Tuesday, Jun 12 2012, 18:23)
well, whenever the marketing actually does start we certainly don't need 6 months of it.  with internet and all social media the game could be announced to go on sale next week and it would still sell like hotcakes.  and with a 6-month marketing campaign, we would not be seeing the game this year if nothing is announced by the end of this month.

A big part of the fun of past GTA buildups (I am thinking of GTA-SA specifically) was the release of screenshots and additional trailers in the 6 months or so ahead of the game release, and all the fantastic forum dialog this info generated.

Seriously, it was several months of great anticipation and building happiness; really it is part of the experience that we are paying our $60 for. It was really fun, and I want to see that again with GTAV.
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blowtorchrepair  
Posted: Tuesday, Jun 12 2012, 19:25
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QUOTE (saintsrow @ Tuesday, Jun 12 2012, 18:30)
QUOTE (blowtorchrepair @ Tuesday, Jun 12 2012, 18:23)
well, whenever the marketing actually does start we certainly don't need 6 months of it.  with internet and all social media the game could be announced to go on sale next week and it would still sell like hotcakes.  and with a 6-month marketing campaign, we would not be seeing the game this year if nothing is announced by the end of this month.

A big part of the fun of past GTA buildups (I am thinking of GTA-SA specifically) was the release of screenshots and additional trailers in the 6 months or so ahead of the game release, and all the fantastic forum dialog this info generated.

Seriously, it was several months of great anticipation and building happiness; really it is part of the experience that we are paying our $60 for. It was really fun, and I want to see that again with GTAV.

really? 4+ years of anticipation isn't enough for you? I'll pass on the dinosaur marketing campaign.... take me straight to the product. The game will sell itself.
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Knife  
Posted: Tuesday, Jun 12 2012, 19:38
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QUOTE (Adriaan @ Tuesday, Jun 12 2012, 19:25)
QUOTE (Ferocious Banger @ Tuesday, Jun 12 2012, 18:54)
The marketing hasn't even started yet!

I have a bridge to sell you... http://www.youtube.com/watch?v=QkkoHAzjnUs

It's just an announcement trailer, I'd agree that the marketing hasn't actually started yet. 7 months of nothing isn't marketing.
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saintsrow  
Posted: Tuesday, Jun 12 2012, 19:38
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QUOTE (blowtorchrepair @ Tuesday, Jun 12 2012, 19:25)
really?  4+ years of anticipation isn't enough for you?  I'll pass on the dinosaur marketing campaign.... take me straight to the product.  The game will sell itself.

What I meant, was anticipation based on incrementally released game info. The frequency of info coming out as GTA-SA got close was pretty good - it gave us things to think about and talk about from week to week.

What I did not mean was 4 years plus 7 months of no info (except the beautiful Trailer). I think we all expected a marketing campaign to follow the Trailer bombshell, and it would have been great. But, no dice.... cryani.gif

Yep, I will be gald to pick up the game tomorrow. That would be acceptable, at this point.
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Ferocious Banger  
Posted: Tuesday, Jun 12 2012, 19:52
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QUOTE (Knife @ Wednesday, Jun 13 2012, 01:08)
QUOTE (Adriaan @ Tuesday, Jun 12 2012, 19:25)
QUOTE (Ferocious Banger @ Tuesday, Jun 12 2012, 18:54)
The marketing hasn't even started yet!

I have a bridge to sell you... http://www.youtube.com/watch?v=QkkoHAzjnUs

It's just an announcement trailer, I'd agree that the marketing hasn't actually started yet. 7 months of nothing isn't marketing.

Yeah man.Unlike with the previous GTA's, GTA V was announced through a trailer,that's it.They let us know that the next GTA is coming.People(including me,partly due to the euphoria surrounding the trailer) assumed that a trailer release meant that it was the beginning of the marketing.But then I realized that this wait is no different from the one between june 06-march 07.
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Druffmaul  
Posted: Tuesday, Jun 12 2012, 19:55
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The fact that they decided to release the first trailer over seven months before they were ready to begin the proper campaign is the crux of the issue. It's the entire reason why the fan base is agitated and spamming the newswire.
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josefgauci  
Posted: Tuesday, Jun 12 2012, 19:56
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if gta v had to be release in october, it would have already been announced. do the math. gta v will come out next year!!!
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rodneythesavior  
Posted: Tuesday, Jun 12 2012, 20:03
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I have a feeling that once info starts coming steadily for a while, people are going to lose interest.
Which is why Rockstar is staying so tight-lipped about it.
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