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Why the end of $60 video games is near Interesting article
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Cuban Warlord  |
Posted: Thursday, Apr 19 2012, 19:19
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Big Homie

Group: Members
Joined: Jul 23, 2003


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Yahoo News Article| QUOTE | There's a war going on in the video game world, but it's over dollar signs, not virtual land. A boxed copy of Call of Duty: Modern Warfare 3, the world's top-selling console game, costs $60. Angry Birds, the world's biggest mobile game franchise, costs $1 for software that you can download in under a minute. The pricing gap between what's traditionally considered the highest-tier premium games and the fast-evolving mobile, tablet, and social gaming market is widening, and it's spelling disaster for countless game makers caught in the middle.
According to The NPD Group, physical content sales were down 8% in 2011. This year hasn't been a cakewalk either, with sales continuing to slide. Though some of the blame can rightfully be foisted upon the decline of the once-mighty Wii, it's apparent that people aren't buying games like they used to, and the industry is scrambling to figure out why. But most agree that it begins — and likely ends — with the high cost of new games.
The sentiment that games cost too much is certainly not new. Wired's Chris Kohler recently outlined a list of reasons games cost too much and combated the argument that the used game market can be blamed. Nexon America's CEO Daniel Kim told GamesIndustry International that "Free-to-Play" games (often called "Freemium" because users are incentivized to pay small premiums for more content) are not going away and the traditional model will have to change.
He's right. $60 has always been an embarrassing, crippling barrier of entry compared to gaming's entertainment peers. A brand new book, DVD, or CD rarely breaks the $20 mark, and even the highest tier Blu-rays cap out at around $30. Why are new games so pricey?
Publishers have long blamed console games' high price on a plethora of issues. Skyrocketing development costs is a biggie, as is piracy. Most recently, publishers are taking aim at the used game market, charging that the buying and selling of used merchandise is taking cash out of their pockets. But whatever impact on profitability these concerns have, it doesn't change two monumental problems:
- Psychologically, $60 just sounds expensive. This isn't anecdotal, this is common sense. Unless you're financially independent, $60 outright repels a vast slice of the entertainment consumer populace that the games industry desperately needs to convert to grow and survive.
- People are having fun playing more affordable games. The choice and product quality at the bottom end of the pricing scale -- anything under $15 or so -- has grown tremendously in a relatively short period of time. Games like Draw Something, Angry Birds, and Infinity Blade aren't only played by 'casual' gamers. That being said, the top perennial franchises like Halo, Elder Scrolls, Battlefield, and Madden aren't going anywhere, at least for a while longer. Games that critics and consumers universally laud as "must-haves" can continue to support this massive premium. But it's the mid-tier titles, the unestablished IPs, the riskier endeavors, the worthwhile games that don't quite master the magic formula, that will never get off the ground. Even highly-praised franchise entries like Rayman Origins struggle, and publishers like THQ have been threatened with NASDAQ delisting despite enjoying sales that "exceed expectations." Black Rock, creators of critical darlings Pure and Split/Second, were denied sequels by publisher Disney to focus on freemium content and eventually shuttered entirely.
The most egregious example of old-school thinking is the release of Plants vs. Zombies on PlayStation Vita. One of the rarer "crossover" successes, the game costs $3 on the iPhone but a whopping $15 on the Vita for an identical product. Why? Because it's a dedicated gaming device and core gamers are accustomed to paying higher premiums. How long can this madness last?
It's not just Facebook and smartphones that threaten to steal that audience. The consoles themselves have thriving online stores in Xbox Live Arcade and PlayStation Network, offering gaming alternatives with high production value and more relaxed pricing. Just look to successes like Battlefield 1943 (over 1MM units sold), Xbox's Castle Crashers (sold 2.6 million), and recent PS3 hit Journey, which quickly became the PSN's fastest-selling title ever.
If the Old Guard would just drop the charade that $60 is the only feasible price point, they might find an unexpectedly higher volume of purchasers to mitigate the reduced revenue per gamer. I realize that the $60 Call of Duty costs some tens of millions more to develop, market, and distribute than the $1 Angry Birds, but is there really a $59 differential there? Someone wiser than me in economics can surely model up a theory that finds a middle ground. | I've recently read too that the future systems will block you from playing used games. On top of that games now a days have expensive dlc so you're really not paying just $60 but well over that. So with all this in mind where do you think the future prices of video games will be at? Will we see an increase or a decrease in price?
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Slamman  |
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Godawful-Disturbed-Earl Root

Group: BUSTED!
Joined: Nov 29, 2003


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One report here says that game prices for Next Gen online will go up, but also a clamp down on the used market. Your idea probably plays into an online model where prices are reduced and shipping, distribution and packaging supposed cost of physical media is cut out or down The other end is that you used to save $10 off the $60, or more when you buy the same game for PC, but I do see them listing for $60, so it's not so true as it stands presently.
I disagree with Xcomm, Consoles aren't holding things back as much as is perceived, since I've always felt it's been proved that the more the hardware is left to mature, the more the software can arise to the challenge. How can you say otherwise?? At some point, it's true, but not entirely a given
This post has been edited by Slamman on Friday, Apr 20 2012, 04:29
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finn4life  |
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OG

Group: Members
Joined: Jan 31, 2010


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| QUOTE (Biggus @ Friday, Apr 20 2012, 15:55) | $60 PC games? In Australia, right now on Steam, MW3 is $99.99. The current exchange rate is $1AUD = $1.03ish US, which means that if I were to buy MW3, I'd be paying $103.31 US dollars. I see console games in shops for $110. New release PC games have hovered between $80 and $100 for a good decade or more here.
Digital distribution will do nothing to make games cheaper. | MW3 was $130 for PS3 and 360 to start off with, yes i know Aussie games are far more expensive here, but it kind of works out to be a similar price as wages and such here are a little higher to compensate for more expensive things, they charge more here because we are willing to pay more. Increasing game prices will kill/choke the industry, DLC already makes games a lot more expensive, even myself i have enough money to comfortably buy new games when i want them but i have refrained myself from purchasing some of the DLC ridden titles that have come out lately because it's a waste of money, i won't get my entertainments worth, sure i could get MW3 but why? I have played it and it gives me nothing more than Black Ops does.
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Biggus  |
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Player Hater

Group: Members
Joined: Jan 31, 2010

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| QUOTE (finn4life @ Friday, Apr 20 2012, 08:51) | MW3 was $130 for PS3 and 360 to start off with, yes i know Aussie games are far more expensive here, but it kind of works out to be a similar price as wages and such here are a little higher to compensate for more expensive things, they charge more here because we are willing to pay more.
Increasing game prices will kill/choke the industry, DLC already makes games a lot more expensive, even myself i have enough money to comfortably buy new games when i want them but i have refrained myself from purchasing some of the DLC ridden titles that have come out lately because it's a waste of money, i won't get my entertainments worth, sure i could get MW3 but why? I have played it and it gives me nothing more than Black Ops does. |
That's not necessarily true. Average personal income isn't that different between the US and Australia. In fact, in 2004-2005, they were very close to being equal, factoring in the exchange rate. It's price gouging. There is no justification for charging double the price. Have a read of this: http://www.kotaku.com.au/2011/08/the-produ...s-in-australia/ This post has been edited by Biggus on Friday, Apr 20 2012, 10:27
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finn4life  |
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OG

Group: Members
Joined: Jan 31, 2010


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| QUOTE (Biggus @ Friday, Apr 20 2012, 22:29) | | QUOTE (finn4life @ Friday, Apr 20 2012, 10:53) | I don't understand why they don't try step 1, if they rip people off digitally there isn't a hell of a lot of reason to go digital when you can get the same thing physically and then re-sell it later so basically it works out cheaper. I would much rather get a second hand copy for half the price physically than a full price digital any day of the week. If a digital were to be 75% of in store prices then for convenience sake i would be more likely to purchase the digital. |
Just to clarify, when I bought Skyrim on GMG, that was a digital download. Why does the UK get games for 40% less than Australia, even with digital distribution? |
I am sorry, i see your point already, i simply failed to acknowledge it in my second post. Yes it is BS that we pay more. Please note though everything here is more expensive, not just video games, we live in a small population so they are going to milk us for all we've got, that's just how it is, and if game prices increase overseas they will also increase here even more even though they are already ripping us off. I did read the article you linked as well. Biggus i recommend you this site - http://www.ozgameshop.com/SOmeone here on the forums showed it to me and i have used it ever since, the prices are the same as the Average UK person would pay and shipping is free and it is all in Australian dollars. MW3 brand new was only $64 AUD. This post has been edited by finn4life on Friday, Apr 20 2012, 11:56
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